the channels we use
We focus solely on the Direct Marketing Channels to deliver
against our clients objectives.
Through these direct channels we find the most compelling and
effective ways of connecting with consumers through combining
innovation and imagination with measurement and evaluation.
In a world of decisions based on the briefest of encounters,
we believe every touchpoint matters.
We measure the performance of all channels, and monitor this
relative to return on investment metrics. Our overriding drive
is for each and every campaign to be at the very least cost
neutral, and knowledge/learning positive.
We believe communications with your customers and prospects
should be consistent across media channels, so that media dollars
leverage off each other and work in synergy.
The XYZdirect Multi-Channel Marketing team helps clients to
see the holistic communication picture and integrate media channels
together, driving synergies and returns. |
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| We base channel selection on
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campaign objectives
customer preferences
ability to drive + ROI
customer history
audience demographics
data quality
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